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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: Web Design

5 Excruciating Signs It's Time To Update Your Website

The mullet. Short at the front and sides, long and wavy in the back. During it’s prime in the eighties, the mullet hairstyle broke hearts and commanded respect. And then something changed. Time passed. Hairstyles evolved. Tastes shifted. The mullet...

5 Street-Smart Questions to Ask Before Hiring a Web Designer

5 Street-Smart Questions to Ask Before Hiring a Web Designer

When you’re shopping for a web designer, asking questions about price, timeline, and past client experience makes sense. But be warned: web designers are so ready for those. There’s another layer of questions worth asking a web designer before making...

Cereal and Spoon: The Difference Between User Experience and Web Usability

I love breakfast. When there’s a fridge with cold milk and a cupboard stocked with delicious cereal, I practically beat the alarm clock in the morning for that meal. There’s an experience there, and it requires a few things. A...

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Tech Word To Know: Breadcrumbs

Turkey dinners and fairytales. When I think about “breadcrumbs”, no immediate connection to website navigation appears in my brain. No, I’m considering pesky birds. Flaky pastries. But I’ve got to consider breadcrumbs in a tech context. And you might need...

Homepage Hit List

Homepage Hit List

Don’t toss out any clichéd first impression advice when considering your small business’ website.  That page visitors land on? The one you directed them to, via business cards or flyers or word-of-mouth? It’s the first impression, and you definitely don’t...

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Designing a website for your non-profit organization

Bringing your non-profit organization to the Internet with a dynamic web site can increase cause awareness, give volunteers and administrators easy access to scheduling, and provide a fantastic option for donations. As a one-stop platform for information, donations, and event/volunteer...

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Get Your Vision on the Table: Part Two

Previously I highlighted some factors to keep in mind when choosing a web development company to bring your marketing visions to the Internet. I mentioned the importance of having efficient communication with the company you choose, whether through email, phone, or...

vision on the table

Get Your Vision on the Table, Effectively

It looks beautiful in your mind. The hours spent visually fashioning the perfect website to promote your small business have been constructive and exciting, as the details inch you closer to something you can practically reach out and touch. This...