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AI Website vs Human Website? Which Is Best for Your Business?

Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...

Tag: google adwords

google-search-console

Google Ads Glossary of Terms

Digital Marketing is a big industry. There are many words and abbreviations used to describe certain functions or activity – that can get confusing pretty quick. When working with SMBs we take the time to explain in plain English the marketing channels available...

How to Write Click-Worthy Ad Copy for Google Search Ads

PPC ads are great, but copywriting can be a pain, and get in the way of seeing results.   No matter how good Google’s algorithms and automated features are, you still need strong copy to get those clicks and conversions. Here’s a...

A Simple Guide to Google Ad Extensions

What are Ad Extensions? Google Ads Ad extensions are extra snippets of information that can dress up your PPC ads. These extensions help your ad stand out on the SERP by taking up more space than ads without extensions. They also...

google-adwords-grants

Changes to Google Ad Grants and what this means for Non-profits

If you’re a Non-profit and currently run a Google AdWords account, forward this to your account manager. Changes are being made to Google Terms and Conditions that will impact how your account will qualify to keep your monthly budget in...