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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: December 2016

Penticton Website Design: Client Highlights

When looking for Penticton website design or other digital services you might be considering an agency from Vancouver or even beyond Canada. While website design and other digital services can be completed remotely, nothing beats an in-person meeting to plan the project objectives...

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Memorable User Experiences with Minimalist Web Design

The confines of restraint test our creativity in ways that often result in memorable experiences. Stripping a web design down to its essential elements can provide users with focused access to what they want to accomplish, and what you wish...

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New Google Adwords Feature: Price Extensions

Google recently rolled out a new feature for Adwords advertising accounts: Price Extensions. What are Adwords Price Extensions? These extensions allow advertisements on Google Search to display a list of products/services and their prices. This extension is exciting for a few...

Here Are The Top 7 Digital Marketing Tips For 2017

At Navigator Multimedia, we care about creating value. Not only for our clients, but for anyone who finds their way here. We’re sharing our top 7 digital marketing tips for 2017 with everybody. Use them as you will to help guide...

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A Kale-Infested Journey Through Google’s Micro-Moments

Micro-moments very often start with boredom. Example: You’re in the waiting room. Easy listening muzak flutes drowsily out of overhead speakers. The People magazines stacked around you date back to before Kelly Clarkson won American Idol. You sense a yawn...

"Google My Business" This Christmas Season

With the holiday season just around the corner, consumers are looking to the web to solve their Christmas gifting queries. Google Search provides the information they need to find local businesses where they can shop. So if you’ve got a...

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My Top 5 Sites For Web Marketing Advice

I didn’t go to marketing school. My undergraduate degree had me deconstructing modern Canadian literature, and writing thousands of words on the appearance of alliteration in Sylvia Plath poems. Critical theory, I owned it. Web design? I had a bit...

7 Awesome Resources for Social Media Content

7 Awesome Resources for Social Media Content

Sharing other people’s awesome content online is an easy way to gain followers and assert yourself as an authority in your industry. Finding the awesome content is the hard part.  However, Social Media Examiner contributor Andrea Vahl says it’s worth...

How To Make Your Website as Trustworthy As Tom Hanks

You have to admit, there’s something about Tom Hanks that makes you think, “Geez, what a great guy.” Chances are you’ve never met Mr. Hanks, and yet there’s a goodness you immediately connect with through his film roles and the...

Social Media Marketing: Not To Be Approached Like A Chinese Buffet

The Chinese buffet seemed like the right choice for dinner that night.  Every option on the white-linen draped table looked salty and hot for the taking. Surges of hungry customers lingered with faux-nonchalance behind you, plates gripped in greedy hands,...