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AI Website vs Human Website? Which Is Best for Your Business?

Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...

Navigator Multimedia Inc

A Guide to Color Contrast Accessibility Guidelines

Color contrast accessibility guidelines are a set of practical rules to make sure your website's text and graphics are easy for everyone to read. It’s all about picking foreground and background colors with enough of a difference between them so...

Digital Marketing Kelowna: A Guide for Local Business Owners

Let's be real for a second. Running a business here in Kelowna is fantastic, but it's also getting… competitive. The word is out about our little slice of paradise, and just having a great service isn't always enough to get...

The 12 Best WordPress Plugins for SEO: Our Kelowna Agency’s Top Picks

If you’ve ever stared at the thousands of plugins available for your WordPress site, you’re not alone. It can feel a little overwhelming, especially when you’re trying to grow your business online. You know you need the right tools to...

A Friendly Guide to Google Analytics for Beginners

So you've got a website for your business. That's awesome. But then comes the big, nagging question: is anyone actually looking at it? And if they are… what are they doing? That's where Google Analytics comes in. It's a free...

How Web Design and SEO Work Together to Grow Your Business

Let's be real for a second: when it comes to your business website, web design and SEO are two sides of the same coin. A beautiful website that nobody can find is just a pretty digital brochure. And a high-ranking...

What Is Website Hosting? A No-Jargon Guide for Business Owners

Let's get straight to it. Website hosting is the service that puts your website on the internet. Simple as that. Think of it like renting a digital plot of land where all your website’s files, images, and content live. Without...

A Guide To Understanding Website Maintenance Cost

Let's get straight to it: a typical website maintenance plan for a small business can run anywhere from $50 to over $500 a month. The final number really comes down to how complex your site is. It’s like the difference...

Web Design With SEO: Turning Your Site Into a 24/7 Salesperson

Let's be real for a minute. Pouring your heart, soul, and money into a website that doesn't bring in customers? It’s frustrating. It feels like you’re shouting into the wind. This is where web design with SEO steps in. It’s...

What Is User Interface Design? A Simple Guide for Business Owners

Ever landed on a website and just… felt at ease? Finding what you needed was a breeze, the colours were pleasing, and everything just worked. That effortless, enjoyable experience? That’s the magic of great user interface (UI) design. It's all...

Business To Business Marketing Agency Strategies For SMB Growth

How A Business To Business Marketing Agency Works Ever felt like your marketing muscle never quite flexed? A business to business marketing agency (or B2B marketing agency) is your personal trainer—helping you set goals, spot weak spots and tune up...

What Is Click-Through Rate? A Simple Guide for Business Owners

You’ve probably seen ‘CTR’ pop up in your marketing reports and wondered what it actually means. Let's get straight to it. Put simply, your click-through rate is the percentage of people who see your ad, email, or search result and...

A Guide to Real Estate Lead Generation in the Okanagan

Let's be real for a moment. Juggling showings in Kelowna, listings in Penticton, and just trying to keep your head above water in the fast-paced Okanagan market is more than a full-time job. It’s a relentless hustle. And that constant,...