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Project manager and content director at Navigator Multimedia Inc. Her web writing heroes are Jakob Nielsen, Ginny Redish and Ann Handley, and her TeuxDeux app (thanks, Tina Roth Eisenberg!) is everything.

A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Sarah Bauer

25 SEO Terms Explained in Plain Language [With Examples]

25 SEO Terms Explained in Plain Language [With Examples]

Search Engine Optimization (SEO) makes it easier for people and Google to find your website. Understanding SEO is the hard part. I mean, how many meetings have you sat through while an SEO specialist jabbers on and on about sitemaps...

Holiday Sales-Boosting Blog Tip: Write A Gift Guide

Amidst year-end reports, crafting an all-appeasing staff vacation schedule, negotiating with the holiday event planner for that last cheese plate, and scrawling personalized messages on seven-dozen client greeting cards, there’s your business blog, demanding more attention than Santa at the...

The Easy (And Often Overlooked) Way To Improve Your Social Media Marketing

Ready for the web marketing advice equivalent of coming in from an icy snowstorm to the warmth of a wool blanket and a steaming cup of hot chocolate? Here it is: You can significantly improve your social media marketing efforts...

Outsourcing Social for Small Business: The Good and the Bad

Here’s a dream for you: You’re driving home from work when suddenly you remember the Twitter profile you meant to set up today for your small business. The task has nagged at you for weeks, but you’ve always found something...

's Why To Avoid Marketese Online

Plain Language, Please! Here's Why To Avoid "Marketese" Online

You see “marketese” splattered all over the Internet. Just about everybody uses it. But that doesn’t make it right. “Marketese” is “the promotional writing style with boastful subjective claims,” according to web usability master Jakob Nielsen. Chock-full of hyperbole and...

5 Excruciating Signs It's Time To Update Your Website

The mullet. Short at the front and sides, long and wavy in the back. During it’s prime in the eighties, the mullet hairstyle broke hearts and commanded respect. And then something changed. Time passed. Hairstyles evolved. Tastes shifted. The mullet...

5 Convincing Reasons To Use Social Media To Spy On Your Competition

“Know your audience,” say the experts, “It’s key to any social media marketing success!” I can get behind that. But what if you want more than just success in your industry?  What if you want to be the best in...

15 Online Marketing Blogs With All The Good Stuff

15 Online Marketing Blogs With All The Good Stuff

It’s a cruel, cruel summer when you have a business to run. While the rest of the world goes on camping trips and grazes in the sun, you’re stuck inside, getting pastier by the minute.  By the time Friday finally...

How To Make Online Marketing Work For Your Small Business

How To Make Online Marketing Work For Your Small Business

If only marketing your business online was as easy as taking a broken vehicle to a mechanic. “Fix it,” you’d say. “Alrighty, then,” the mechanic would respond. A couple hours later, you’d walk out with an oiled-up online presence that...

5 Street-Smart Questions to Ask Before Hiring a Web Designer

5 Street-Smart Questions to Ask Before Hiring a Web Designer

When you’re shopping for a web designer, asking questions about price, timeline, and past client experience makes sense. But be warned: web designers are so ready for those. There’s another layer of questions worth asking a web designer before making...

Want Social Media Results Skip The Fad Diets

Want Social Media Results? Skip The Fad Diets

Strange confession: I love fad diet infomercials. I don’t watch much televsion these days, but when I do, anything touting a miracle milkshake, exercise contraption, or weight-loss pill totally drags me in.  Those D-list celebrity spokespeople with their absurd tans...

Plain Language, Please! What is ‘Newsjacking

Plain Language, Please! What is 'Newsjacking'?

Though the name sounds slightly evil, newsjacking is a content marketing strategy with good intentions – to boost leads online. When the conditions are right, the payoff for a great piece of newsjacked content can be huge. We’re talking significant...