Navigator Blog

We know how easy it can be to neglect your advertising efforts when you’re rushing to get everything else done, which is all the time for most business owners. Therefore, we at Navigator Multimedia wanted to share our top 5...

Web hosting is the platform by which your website takes its place amongst websites on the World Wide Web. Before I say the word “web” again, let me clarify the significance of this service: Everything you view on the Internet...

People love free stuff. Want proof? Just visit your local Costco superstore on a rainy Sunday afternoon and watch as men, women and children encircle sample booths with voracious impatience, poised on edge while defenceless employees scoop individual potato chips...

Winning new customers is freakin’ expensive. Like, up to seven times more expensive than retaining existing customers. Competing in the content-bloated digital landscape doesn’t help, either. It’s not enough to be the loudest. Your small business needs to be everywhere....

This week’s Your Digital Navigator article in Kelowna’s Daily Courier newspaper (and online!) is all about helping business owners take on social media marketing without losing their heads. With insights from Melissa Brown, owner of Blenz Coffee in the Westbank Centre, who...

Is your website mobile-friendly? Note: As of August 2016 the “Mobile-friendly” label has been removed. Sites that are mobile friendly are now prioritized in search listings by default (Source) Google has rolled out a significant change to its algorithm by including mobile-friendliness as a...

If I could take my website out for coffee, I would ask it all kinds of questions: “How are you getting along with your buddy, Google?” “Are you enjoying lots of visits lately?” “What do people like about you? What...

We’ve had a whale of a time developing Hightail Whale for Eco Game Solutions Inc. Sorry for the pun, but I feel like I don’t have a choice in the matter. It really has been a rewarding ride. It all started when...

Hey, are you Canadian? Do you use email marketing to promote your business to customers and prospects in Canada? If you answered yes to either question, read on. I’ve got something important to talk to you about. It’s called Canada’s...

Search Engine Optimization (SEO) makes it easier for people and Google to find your website. Understanding SEO is the hard part. I mean, how many meetings have you sat through while an SEO specialist jabbers on and on about sitemaps...

Amidst year-end reports, crafting an all-appeasing staff vacation schedule, negotiating with the holiday event planner for that last cheese plate, and scrawling personalized messages on seven-dozen client greeting cards, there’s your business blog, demanding more attention than Santa at the...

Ready for the web marketing advice equivalent of coming in from an icy snowstorm to the warmth of a wool blanket and a steaming cup of hot chocolate? Here it is: You can significantly improve your social media marketing efforts...