Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...
Traffic and leads. As business owners, we flock to social media, content creation, PPC advertising, and other search tactics because we want higher traffic and more leads. Every day, a new strategy rears its head in the marketing landscape. How...
It’s not about you (Sorry!). As rich and detailed as your company history may be, not even the “About Us” page has room for the heart-pounding, three-volume-sized narrative it deserves. But wait! Don’t toss the scrolls in the fire just yet. Take another...
Your company website can serve a variety of purposes. Increase customer loyalty, boost awareness, promote new products and services; all very practical motivations for a web presence. But at the core of online advertising, we pursue believability. We want users...
Looking back, United States President Barack Obama recognizes the impact of storytelling to inspire a group of people, and offer a richer explanation of information. In an interview this July with CBS New’s Charlie Rose, Obama says: “The mistake of...
I love breakfast. When there’s a fridge with cold milk and a cupboard stocked with delicious cereal, I practically beat the alarm clock in the morning for that meal. There’s an experience there, and it requires a few things. A...
Google is a vital organ in the YouTube video-sharing beast. Since Google acquired Youtube in 2006 (for a cool $1.65 billion stock-for-stock deal), viewership has soared to 4 billion per day in 2016. Those are the facts we’re faced with...
Your four-year-old daughter picks a book for you to read before bedtime. It’s the same battered copy of a Robert Munsch story that’s been favoured for nights on end. This trend makes you weary, as she comes to you with...
Social proof lives on bookshelves, where a glimmering “O” sticker signifies certain novels as worthy of Oprah Winfrey’s approval. Social proof greets us on highways, as we whiz past “Over 247 Billion Served” signs attached to those famous golden arches....
Summertime has arrived, but if your website is still littered with spelling and grammatical errors, you might want to consider going back to class. Google Search Quality leader Matt Cutts has explained that although spelling and grammar have not “recently”...
With a surge of black-and-white animals overtaking Google search results (ie. Panda and Penguin algorithm changes), SEO-minded businesses have been forced to adapt. Content must be suited for users, not search engines. Dirty linking tactics must be removed, and quickly. Our...
That old Cheers theme song has some truth in it. You really do want to go “where everybody knows your name.” All clichés aside, it feels darn good to be recognized in a place you frequent as a customer. It...
We don’t expect perfection from our friends on Facebook. Why should we expect it from brands that share the same space? Companies are comprised of people, who inherently make mistakes. As our online identities absorb our “true selves”, businesses must...
