Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
I remember watching bobsledding events during the Vancouver 2010 Winter Olympics and thinking, “That looks so easy! I could do that!” As a Crazy Carpet master in my playground years, surely I had the finesse for professional bobsledding. How hard...
You slog away tirelessly at your business blog, rack your brain week after week for fresh ideas, and promote every post diligently across your social media profiles. Colleagues and friends say the blog looks great, but your website traffic hasn’t...
You stare at the blank white page. It gapes back at you, bland and unhelpful. What will you write about for your business blog today? You’ve surely covered every angle. Revealed every industry secret. Posted every product update. Now what?...
Imagine building a business empire from your couch. That’s what professional blogger and ProBlogger founder Darren Rowse did. He started as a solo blogger, fostering a massive readership over time with compelling, valuable content on topics that interested him, such...
As business owners in a rapidly evolving digital landscape, we’re constantly bombarded by a dizzying overload of advice for making our web presence more profitable. Every minute, a new buzzword/marketing trend/tech strategy splashes on the scene, each claiming to produce...
When visitors come to a page on your site and leave immediately from the same page without interacting, that’s a bounce. If your website has a high bounce rate, you could have a problem, because bounces often represent users who...
Previously we proposed something outrageous: case studies can turn customers into brand advocates. You can get clients excited to participate in your case study campaign. A standard approach to case study creation would suggest otherwise; that customers feel hassled for “favors”...
When business owners ask me for fresh content marketing ideas, the first solution I recommend is the case study. It’s so robust; no other format offers as many diverse benefits to an Internet marketing strategy than the case study. And...
Looking for a new place to share your powerful direct marketing messages? Put them in a white paper. White papers are in-depth reports with a specific focus. They’re longer than blog posts, and require more research. As reward for your...
Don’t let Grandma’s gentle nature fool you. Sure, she loved those science projects and piano performances over the years. But now you own a business online, and when it comes to effective content, she is your toughest judge. Do you...
[NEW POST] Content Marketing Michael Brenner, contributer for Forbes, asked, “Is content marketing the new advertising?” Marketers and SEO experts say yes: “When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher“. (McCoy,...
Traffic and leads. As business owners, we flock to social media, content creation, PPC advertising, and other search tactics because we want higher traffic and more leads. Every day, a new strategy rears its head in the marketing landscape. How...
