Digital Strategy - Navigator Multimedia Inc

You see “marketese” splattered all over the Internet. Just about everybody uses it. But that doesn’t make it right. “Marketese”...

“Know your audience,” say the experts, “It’s key to any social media marketing success!” I can get behind that. But...

It’s a cruel, cruel summer when you have a business to run. While the rest of the world goes on...

If only marketing your business online was as easy as taking a broken vehicle to a mechanic. “Fix it,” you’d...

Though the name sounds slightly evil, newsjacking is a content marketing strategy with good intentions – to boost leads online....

The definition is in the name, but it only tells half the story. Yes, a ‘landing page’ involves users landing...

Do you ever look back on your career and wonder, “How did I get here?” You might chalk it up...

Tough love. It’s usually not my style around here. But previously when we were talking about the authority-boosting Google algorithm change,...

Remember the popular kids in high school? You thought they were so cool because they always appeared to be having...

Remember when Facebook acquired Instagram for $1 billion in cash and stock? Zuckerberg and co. was on to something: the power...

I remember watching bobsledding events during the Vancouver 2010 Winter Olympics and thinking, “That looks so easy! I could do...

You slog away tirelessly at your business blog, rack your brain week after week for fresh ideas, and promote every...