Navigator Blog

In 2012 Sarah here at Navigator Multimedia published 5 Essential E-commerce Elements, and it’s consistently been one of our most read articles. Given it’s nearly 4 years old now, we figured the topic deserved revisiting. Canadians will spend more than 30 billion dollars...

We know how easy it can be to neglect your advertising efforts when you’re rushing to get everything else done, which is all the time for most business owners. Therefore, we at Navigator Multimedia wanted to share our top 5...

You see “marketese” splattered all over the Internet. Just about everybody uses it. But that doesn’t make it right. “Marketese” is “the promotional writing style with boastful subjective claims,” according to web usability master Jakob Nielsen. Chock-full of hyperbole and...

“Know your audience,” say the experts, “It’s key to any social media marketing success!” I can get behind that. But what if you want more than just success in your industry?  What if you want to be the best in...

It’s a cruel, cruel summer when you have a business to run. While the rest of the world goes on camping trips and grazes in the sun, you’re stuck inside, getting pastier by the minute.  By the time Friday finally...

If only marketing your business online was as easy as taking a broken vehicle to a mechanic. “Fix it,” you’d say. “Alrighty, then,” the mechanic would respond. A couple hours later, you’d walk out with an oiled-up online presence that...

Though the name sounds slightly evil, newsjacking is a content marketing strategy with good intentions – to boost leads online. When the conditions are right, the payoff for a great piece of newsjacked content can be huge. We’re talking significant...

The definition is in the name, but it only tells half the story.  Yes, a ‘landing page’ involves users landing on a page. But how did they get there? And what are they supposed to do next? We’ll tell you...

Do you ever look back on your career and wonder, “How did I get here?” You might chalk it up to dumb luck. Maybe you just happened to be at the right place at the right time. Or maybe, just...

Tough love. It’s usually not my style around here. But previously when we were talking about the authority-boosting Google algorithm change, I got a bit snarky on the subject of “boring” industries. “Ah, your industry is ‘boring’? Right.  Sounds like an...

Remember the popular kids in high school? You thought they were so cool because they always appeared to be having the most fun. They were probably having about as much fun as you were, but what you saw on the...

Remember when Facebook acquired Instagram for $1 billion in cash and stock?  Zuckerberg and co. was on to something: the power of visual social media. Instagram is an online photo sharing and social media service that lets you take pictures with...