Digital Marketing is a big industry. There are many words and abbreviations used to describe certain functions or activity – that can get confusing pretty quick. When working with SMBs we take the time to explain in plain English the marketing channels available...
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PPC ads are great, but copywriting can be a pain, and get in the way of seeing results. No matter how good Google’s algorithms and automated features are, you still need strong copy to get those clicks and conversions. Here’s a...
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What are Ad Extensions? Google AdWords Ad extensions are extra snippets of information that can dress up your PPC ads. These extensions help your ad stand out on the SERP by taking up more space than ads without extensions. They also...
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If you’re a Non-profit and currently run a Google AdWords account, forward this to your account manager. Changes are being made to Google Terms and Conditions that will impact how your account will qualify to keep your monthly budget in...
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