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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: google adwords

google-search-console

Google Ads Glossary of Terms

Digital Marketing is a big industry. There are many words and abbreviations used to describe certain functions or activity – that can get confusing pretty quick. When working with SMBs we take the time to explain in plain English the marketing channels available...

How to Write Click-Worthy Ad Copy for Google Search Ads

PPC ads are great, but copywriting can be a pain, and get in the way of seeing results.   No matter how good Google’s algorithms and automated features are, you still need strong copy to get those clicks and conversions. Here’s a...

A Simple Guide to Google Ad Extensions

What are Ad Extensions? Google Ads Ad extensions are extra snippets of information that can dress up your PPC ads. These extensions help your ad stand out on the SERP by taking up more space than ads without extensions. They also...

google-adwords-grants

Changes to Google Ad Grants and what this means for Non-profits

If you’re a Non-profit and currently run a Google AdWords account, forward this to your account manager. Changes are being made to Google Terms and Conditions that will impact how your account will qualify to keep your monthly budget in...