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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: Social Media Marketing

Discover Your Next Marketing Tactic Bottom-Up

Discover Your Next Marketing Tactic, Bottom-Up

Next time you prepare to launch a new marketing campaign, go see what your Twitter followers are saying about your business. They may have already discovered the edge that you are looking for. You might not find it within your...

5 Ways to Reward Your Existing Customer Base Online

5 Ways to Reward Your Existing Customer Base Online

That old Cheers theme song has some truth in it. You really do want to go “where everybody knows your name.” All clichés aside, it feels darn good to be recognized in a place you frequent as a customer.  It...

How To Be A “Flawsome” Brand

How To Be A “Flawsome” Brand

We don’t expect perfection from our friends on Facebook. Why should we expect it from brands that share the same space? Companies are comprised of people, who inherently make mistakes. As our online identities absorb our “true selves”, businesses must...

The Magic Word For Social Media Marketing

The Magic Word For Social Media Marketing

I want to share one of my favorite words with you. It has magical properties for social media. And it reminds me of a certain Lauryn Hill song that was probably my introduction to its definition, in all its universal...

Pinterest The Social Curation Power House

Pinterest: The Social Curation Power House

Today you get an explanation of Pinterest. In our next blog, you will discover how Pinterest can help small businesses with brands to market. Horse before the cart, friends.  Like Facebook, Twitter, and other explosively popular social platforms before it,...

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Fundamentals Of An Effective Facebook Page

Available billions of individual sets of eyes, a Facebook Page for your small business can stretch a marketing budget and spread valuable awareness of your brand. Those users anticipate special discounts, information, and the opportunity to sound off when they agree...

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The five easy ways to use Twitter for your small business

Yes, social media is time-consuming. Twitter, that elusive 140-character micro blogging service that recently hit 100 million active users, requires about as much creativity as time to take advantage of from a marketing perspective. As Globe and Mail tech writer...