Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
Strange confession: I love fad diet infomercials. I don’t watch much televsion these days, but when I do, anything touting a miracle milkshake, exercise contraption, or weight-loss pill totally drags me in. Those D-list celebrity spokespeople with their absurd tans...
Though the name sounds slightly evil, newsjacking is a content marketing strategy with good intentions – to boost leads online. When the conditions are right, the payoff for a great piece of newsjacked content can be huge. We’re talking significant...
The definition is in the name, but it only tells half the story. Yes, a ‘landing page’ involves users landing on a page. But how did they get there? And what are they supposed to do next? We’ll tell you...
Do you ever look back on your career and wonder, “How did I get here?” You might chalk it up to dumb luck. Maybe you just happened to be at the right place at the right time. Or maybe, just...
Tough love. It’s usually not my style around here. But previously when we were talking about the authority-boosting Google algorithm change, I got a bit snarky on the subject of “boring” industries. “Ah, your industry is ‘boring’? Right. Sounds like an...
Remember the popular kids in high school? You thought they were so cool because they always appeared to be having the most fun. They were probably having about as much fun as you were, but what you saw on the...
Remember when Facebook acquired Instagram for $1 billion in cash and stock? Zuckerberg and co. was on to something: the power of visual social media. Instagram is an online photo sharing and social media service that lets you take pictures with...
Has your Facebook Page brought in any new leads lately? If it hasn’t, there might be a problem. You may have lost the social media marketing verve. The verve is that motivation we need to update our profiles regularly, share...
On the scale of Facebook rejection, an “Unlike” is just about the worst. When a user “Unlikes” a business Page, the page is removed from the user’s profile and timeline. If your business Page has experienced a rise in “Unlikes”, it’s...
If your small business website is ready for a content overhaul, start with a strategy that synthesizes the content across all your current advertising channels. This is called an omnichannel content strategy, and it’s part of the experience retailers and...
Looking back, United States President Barack Obama recognizes the impact of storytelling to inspire a group of people, and offer a richer explanation of information. In an interview this July with CBS New’s Charlie Rose, Obama says: “The mistake of...
Social proof lives on bookshelves, where a glimmering “O” sticker signifies certain novels as worthy of Oprah Winfrey’s approval. Social proof greets us on highways, as we whiz past “Over 247 Billion Served” signs attached to those famous golden arches....
