As business owners in a rapidly evolving digital landscape, we’re constantly bombarded by a dizzying overload of advice for making our web presence more profitable.  Every minute, a new buzzword/marketing trend/tech strategy splashes on the scene, each claiming to produce...

Has your Facebook Page brought in any new leads lately? If it hasn’t, there might be a problem.  You may have lost the social media marketing verve. The verve is that motivation we need to update our profiles regularly, share...

When visitors come to a page on your site and leave immediately from the same page without interacting, that’s a bounce.  If your website has a high bounce rate, you could have a problem, because bounces often represent users who...

Previously we proposed something outrageous: case studies can turn customers into brand advocates. You can get clients excited to participate in your case study campaign. A standard approach to case study creation would suggest otherwise; that customers feel hassled for “favors”...

When business owners ask me for fresh content marketing ideas, the first solution I recommend is the case study.  It’s so robust; no other format offers as many diverse benefits to an Internet marketing strategy than the case study. And...

Looking for a new place to share your powerful direct marketing messages? Put them in a white paper. White papers are in-depth reports with a specific focus. They’re longer than blog posts, and require more research. As reward for your...

Don’t let Grandma’s gentle nature fool you. Sure, she loved those science projects and piano performances over the years.  But now you own a business online, and when it comes to effective content, she is your toughest judge.  Do you...

[NEW POST] Content Marketing Michael Brenner, contributer for Forbes, asked, “Is content marketing the new advertising?” Marketers and SEO experts say yes: “When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher“. (McCoy,...

How does your website content look on an iPhone or Android device? If users have to pinch, scroll excessively, or strain their eyes to get the message, it is time to adapt your web content for mobile viewing. Problem: Opening...

Traffic and leads. As business owners, we flock to social media, content creation, PPC advertising, and other search tactics because we want higher traffic and more leads. Every day, a new strategy rears its head in the marketing landscape.  How...

On the scale of Facebook rejection, an “Unlike” is just about the worst.  When a user “Unlikes” a business Page, the page is removed from the user’s profile and timeline. If your business Page has experienced a rise in “Unlikes”, it’s...

You might think you already have this figured out. But take a step back: Is it what your customers want, or what you want? Alternatively, is it what you expect your customers to want? From any of these viewpoints, you...