Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...
Sharing other people’s awesome content online is an easy way to gain followers and assert yourself as an authority in your industry. Finding the awesome content is the hard part. However, Social Media Examiner contributor Andrea Vahl says it’s worth...
The Chinese buffet seemed like the right choice for dinner that night. Every option on the white-linen draped table looked salty and hot for the taking. Surges of hungry customers lingered with faux-nonchalance behind you, plates gripped in greedy hands,...
A resonating message from Smashing Magazine contributor Leonard Souza has been creeping its way into my projects lately, and I think it’s time I share. On the importance of structuring an understanding of the personality, preferences, and contexts of a...
“We need to stop thinking about the client, agency, and ‘employees’ as separate entities,” urges Net Magazine contributor Carl Smith. He suggests, “think about people who have shared goals regardless of where they fit into a relationship,” as the ultimate...
It’s often said (jubilantly, with much hand-waving and jumping up and down), that content “is the future of marketing!” And you know, I think it is. But that proclamation doesn’t really address the here and now, does it? I mean, as...
“Life is too short for unpleasant experiences,” says Deloitte researchers Alison Kenney Paul and Susan K. Hogan. Their interview-based study on consumer shopping behaviour digs deep into understanding what makes us want to buy stuff (and I would definitely recommend...
Get a Snapchat Geofilter in Kelowna Looking for your own Custom Snapchat Geofilter for your special event – wedding, birthday, anniversary, or other? Or, are you a small-to-mid sized business looking to connect with a young demographic through the power...
If you use Google Tag Manager on any of your websites, you should take a look at Google’s new recommended implementation. Previous Method Previously, tag manager provided one chunk of code that should have been installed immediately after the opening <body> tag. If you were...
Google Analytics has been around for more than 10 years now, allowing anyone with a website or app to learn more about their customers and improve digital experiences. The account structure has a hierarchy of Account, Property, and View. This...
3.578 Trillion Dollars. What incomprehensibly large number are we throwing out there today? It’s Global Internet Sales in Dollars by the year 2019 (eMarketer). The number itself doesn’t make much sense for small business owners to worry about. Here’s the number...
I used to roll my eyes at the concept of Tinder, a massively popular dating app that lets you browse prospects by visual profile and match up to chat based on mutual interest. The idea of judging potential dates based...
