Navigator Blog

Search Engine Optimization (SEO) makes it easier for people and Google to find your website. Understanding SEO is the hard part. I mean, how many meetings have you sat through while an SEO specialist jabbers on and on about sitemaps...

Amidst year-end reports, crafting an all-appeasing staff vacation schedule, negotiating with the holiday event planner for that last cheese plate, and scrawling personalized messages on seven-dozen client greeting cards, there’s your business blog, demanding more attention than Santa at the...

Ready for the web marketing advice equivalent of coming in from an icy snowstorm to the warmth of a wool blanket and a steaming cup of hot chocolate? Here it is: You can significantly improve your social media marketing efforts...

Here’s a dream for you: You’re driving home from work when suddenly you remember the Twitter profile you meant to set up today for your small business. The task has nagged at you for weeks, but you’ve always found something...

You see “marketese” splattered all over the Internet. Just about everybody uses it. But that doesn’t make it right. “Marketese” is “the promotional writing style with boastful subjective claims,” according to web usability master Jakob Nielsen. Chock-full of hyperbole and...

The mullet. Short at the front and sides, long and wavy in the back. During it’s prime in the eighties, the mullet hairstyle broke hearts and commanded respect. And then something changed. Time passed. Hairstyles evolved. Tastes shifted. The mullet...

It’s a cruel, cruel summer when you have a business to run. While the rest of the world goes on camping trips and grazes in the sun, you’re stuck inside, getting pastier by the minute.  By the time Friday finally...

If only marketing your business online was as easy as taking a broken vehicle to a mechanic. “Fix it,” you’d say. “Alrighty, then,” the mechanic would respond. A couple hours later, you’d walk out with an oiled-up online presence that...

Though the name sounds slightly evil, newsjacking is a content marketing strategy with good intentions – to boost leads online. When the conditions are right, the payoff for a great piece of newsjacked content can be huge. We’re talking significant...

Do you ever look back on your career and wonder, “How did I get here?” You might chalk it up to dumb luck. Maybe you just happened to be at the right place at the right time. Or maybe, just...

Tough love. It’s usually not my style around here. But previously when we were talking about the authority-boosting Google algorithm change, I got a bit snarky on the subject of “boring” industries. “Ah, your industry is ‘boring’? Right.  Sounds like an...

Remember the popular kids in high school? You thought they were so cool because they always appeared to be having the most fun. They were probably having about as much fun as you were, but what you saw on the...