Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...
Here are 30 effective marketing strategies and marketing initiatives for small businesses in 2023-24.
Marketing Automation is the perfect tool for any small- or medium-sized business (SMB) looking to streamline their marketing operations. In the SMB world every marketing task, whether it’s creating copy, or planning a campaign, everything can add up and lead...
Imagine you’re at a networking event, chatting with a new acquaintance. The conversation is engaging; this persons speaks with great passion for their work. So when they tell you they have a business blog, you feel immediately compelled to ask for the web address. If the blog...
People love free stuff. Want proof? Just visit your local Costco superstore on a rainy Sunday afternoon and watch as men, women and children encircle sample booths with voracious impatience, poised on edge while defenceless employees scoop individual potato chips...
Hey, are you Canadian? Do you use email marketing to promote your business to customers and prospects in Canada? If you answered yes to either question, read on. I’ve got something important to talk to you about. It’s called Canada’s...
I remember watching bobsledding events during the Vancouver 2010 Winter Olympics and thinking, “That looks so easy! I could do that!” As a Crazy Carpet master in my playground years, surely I had the finesse for professional bobsledding. How hard...
You might think you already have this figured out. But take a step back: Is it what your customers want, or what you want? Alternatively, is it what you expect your customers to want? From any of these viewpoints, you...
Looking back, United States President Barack Obama recognizes the impact of storytelling to inspire a group of people, and offer a richer explanation of information. In an interview this July with CBS New’s Charlie Rose, Obama says: “The mistake of...
That old Cheers theme song has some truth in it. You really do want to go “where everybody knows your name.” All clichés aside, it feels darn good to be recognized in a place you frequent as a customer. It...
