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AI Website vs Human Website? Which Is Best for Your Business?

Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...

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We're Hiring! Full-Time Web/Graphic Designer

No two days are the same at Navigator Multimedia. Join our crew and be a part of the action. Position: Web/Graphic Designer As a designer at Navigator Multimedia, you have an integral stake in the success of projects large and...

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Google Ads Glossary of Terms

Digital Marketing is a big industry. There are many words and abbreviations used to describe certain functions or activity – that can get confusing pretty quick. When working with SMBs we take the time to explain in plain English the marketing channels available...

150 Local Things To Do In Kelowna

*We updated our list for 2021! COVID-19 restrictions may change the way you get to experience some of these wonderful places and services, so be sure to check the latest information on COVID-19 in Kelowna before you go.  In celebration...

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“Has my email been hacked?”

A popular email scam has people questioning if there’s been a security breach of their email account. If you’ve received a message like this, we’re here to tell you it’s definitely a scam. It goes like this: The email includes...

So You Want An Online Event Calendar? 5 Questions To Choose The Right Solution

When my boyfriend proposed a move to Smithers, BC., I did my research. Between an image search of the downtown core and a deep dive into local real estate listings, I found an event calendar online that gave me a...

How to Write Click-Worthy Ad Copy for Google Search Ads

PPC ads are great, but copywriting can be a pain, and get in the way of seeing results.   No matter how good Google’s algorithms and automated features are, you still need strong copy to get those clicks and conversions. Here’s a...

google my business

Google My Business: A Guide For Small Business

Guide Contents What is Google My Business? Getting Started With Google My Business Optimize Your Location Page Generate a Sharable Review Link Setting Google My Business Hours for Seasonal Store Locations Bulk Verification for Franchises & Multiple (10+) Business Owners What...

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Content Marketing: Writing TOFU content for your business blog

No, you don’t need to be a vegetarian restaurant to publish TOFU content! In the world of digital marketing we sure love our abbreviations. I’m going to take the top of your sales funnel and apply it to your customer journey...

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Reskinning: All you need to know about snakes and websites

  What does your website have in common with a rattlesnake? It needs to shed its skin. Sounds kinda gross, right? Hear me out. Kelowna, BC is home to many unique wildlife creatures. One of them being the Northern Pacific...

A Simple Guide to Google Ad Extensions

What are Ad Extensions? Google Ads Ad extensions are extra snippets of information that can dress up your PPC ads. These extensions help your ad stand out on the SERP by taking up more space than ads without extensions. They also...

How Web Server Architecture Is Changing And What That Means For The Industry

Behind every web page or social media platform you use on the Internet, there is a computer server answering your request. The server you freely and unknowingly query has a brain. The brain of the server is called processor or...

Website Tagging Initiative

Destination BC and the Website Tagging Initiative

Post Contents: Introduction Building a Powerful Marketing Network Website Tagging Overview What happens when a Floodlight Tag is added? What kind of information is collected? Conclusion Introduction The tourism industry in British Columbia is undergoing some pretty radical change. In...