Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...
Update: Google My Business changes have resulted in some unreliability with this method of UTM tagging location links. Because these links seem to get scraped and copied/pasted around the web, I’m not recommending this method moving forward. Use the...
Entering a new year, Canadian Jewelry Exchange worked with us to redesign their website. We developed a new style for the site, and made it work even better on mobile. Launched recently, it received a bunch of great updates: New logo,...
Google recently rolled out a new feature for Adwords advertising accounts: Price Extensions. What are Adwords Price Extensions? These extensions allow advertisements on Google Search to display a list of products/services and their prices. This extension is exciting for a few...
At Navigator Multimedia, we care about creating value. Not only for our clients, but for anyone who finds their way here. We’re sharing our top 7 digital marketing tips for 2017 with everybody. Use them as you will to help guide...
Micro-moments very often start with boredom. Example: You’re in the waiting room. Easy listening muzak flutes drowsily out of overhead speakers. The People magazines stacked around you date back to before Kelly Clarkson won American Idol. You sense a yawn...
With the holiday season just around the corner, consumers are looking to the web to solve their Christmas gifting queries. Google Search provides the information they need to find local businesses where they can shop. So if you’ve got a...
I didn’t go to marketing school. My undergraduate degree had me deconstructing modern Canadian literature, and writing thousands of words on the appearance of alliteration in Sylvia Plath poems. Critical theory, I owned it. Web design? I had a bit...
Sharing other people’s awesome content online is an easy way to gain followers and assert yourself as an authority in your industry. Finding the awesome content is the hard part. However, Social Media Examiner contributor Andrea Vahl says it’s worth...
The Chinese buffet seemed like the right choice for dinner that night. Every option on the white-linen draped table looked salty and hot for the taking. Surges of hungry customers lingered with faux-nonchalance behind you, plates gripped in greedy hands,...
A resonating message from Smashing Magazine contributor Leonard Souza has been creeping its way into my projects lately, and I think it’s time I share. On the importance of structuring an understanding of the personality, preferences, and contexts of a...
It’s often said (jubilantly, with much hand-waving and jumping up and down), that content “is the future of marketing!” And you know, I think it is. But that proclamation doesn’t really address the here and now, does it? I mean, as...
Get a Snapchat Geofilter in Kelowna Looking for your own Custom Snapchat Geofilter for your special event – wedding, birthday, anniversary, or other? Or, are you a small-to-mid sized business looking to connect with a young demographic through the power...
