Marketing Director at Navigator Multimedia Inc. Scott's favourite app is Spotify, and his tech/digital marketing heroes include Peep Laja of Conversion XL and Aaron Levie at Box.
Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
Here is a quick guide on adding user photos to your Google My Business listing through Google Maps. This is helpful if your location was not built at the time of the streetview photoshoot, or if you would like to...
In digital marketing, we often like to start by assessing an organization against criteria of best-practices. This process can take the form of an SEO audit or something brief and specific like verifying your Facebook page. I help businesses and...
Update: Google My Business changes have resulted in some unreliability with this method of UTM tagging location links. Because these links seem to get scraped and copied/pasted around the web, I’m not recommending this method moving forward. Use the...
Entering a new year, Canadian Jewelry Exchange worked with us to redesign their website. We developed a new style for the site, and made it work even better on mobile. Launched recently, it received a bunch of great updates: New logo,...
When looking for Penticton website design or other digital services you might be considering an agency from Vancouver or even beyond Canada. While website design and other digital services can be completed remotely, nothing beats an in-person meeting to plan the project objectives...
With the holiday season just around the corner, consumers are looking to the web to solve their Christmas gifting queries. Google Search provides the information they need to find local businesses where they can shop. So if you’ve got a...
Google Analytics has been around for more than 10 years now, allowing anyone with a website or app to learn more about their customers and improve digital experiences. The account structure has a hierarchy of Account, Property, and View. This...
There are 3 ways to implement AdWords Remarketing: Place a tracking tag on your website (AdWords) Google Tag Manager Google Analytics This guide will show you step-by-step, how to set up AdWords remarketing lists through Google Analytics. Managing your remarketing...
Is your website mobile-friendly? Note: As of August 2016 the “Mobile-friendly” label has been removed. Sites that are mobile friendly are now prioritized in search listings by default (Source) Google has rolled out a significant change to its algorithm by including mobile-friendliness as a...
