Marketing Director at Navigator Multimedia Inc. Scott's favourite app is Spotify, and his tech/digital marketing heroes include Peep Laja of Conversion XL and Aaron Levie at Box.
Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
The landscape of ecommerce is quickly evolving, especially with a recent influx of consumers relying on digital means to buy from businesses. At Navigator, we’ve been apart of a growing demand for companies to join ecommerce and make their products available...
Hint: A lot of puns relating to eyesight. The new year is around the corner. I’m going to skip December and the holiday rush and go right to January 2020. Here is a shortlist of what I see as important...
2019 has been a busy year for us at Navigator. Today I’m excited to announce we will be moving into an office the business will own (planning for Oct. 1). We are seeing this as an opportunity to focus on...
B2C messaging is getting more commonplace. Customers can DM a business within Apps like Instagram, Facebook Messenger, and (coming soon) Google My Business. Apple Business Chat was first previewed at the WWDC 2018 event, and since then business owners have...
We are very excited to be visiting some of our clients this week in Calgary and Canmore. We put a lot of effort into the businesses we work with, and sometimes that means traveling to sit down in person to...
Digital Marketing is a big industry. There are many words and abbreviations used to describe certain functions or activity – that can get confusing pretty quick. When working with SMBs we take the time to explain in plain English the marketing channels available...
Guide Contents What is Google My Business? Getting Started With Google My Business Optimize Your Location Page Generate a Sharable Review Link Setting Google My Business Hours for Seasonal Store Locations Bulk Verification for Franchises & Multiple (10+) Business Owners What...
No, you don’t need to be a vegetarian restaurant to publish TOFU content! In the world of digital marketing we sure love our abbreviations. I’m going to take the top of your sales funnel and apply it to your customer journey...
Post Contents: Introduction Building a Powerful Marketing Network Website Tagging Overview What happens when a Floodlight Tag is added? What kind of information is collected? Conclusion Introduction The tourism industry in British Columbia is undergoing some pretty radical change. In...
If you’re a Non-profit and currently run a Google AdWords account, forward this to your account manager. Changes are being made to Google Terms and Conditions that will impact how your account will qualify to keep your monthly budget in...
