Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
We are very excited to be visiting some of our clients this week in Calgary and Canmore. We put a lot of effort into the businesses we work with, and sometimes that means traveling to sit down in person to...
The Chinese buffet seemed like the right choice for dinner that night. Every option on the white-linen draped table looked salty and hot for the taking. Surges of hungry customers lingered with faux-nonchalance behind you, plates gripped in greedy hands,...
You stare at the blank white page. It gapes back at you, bland and unhelpful. What will you write about for your business blog today? You’ve surely covered every angle. Revealed every industry secret. Posted every product update. Now what?...
Imagine building a business empire from your couch. That’s what professional blogger and ProBlogger founder Darren Rowse did. He started as a solo blogger, fostering a massive readership over time with compelling, valuable content on topics that interested him, such...
As business owners in a rapidly evolving digital landscape, we’re constantly bombarded by a dizzying overload of advice for making our web presence more profitable. Every minute, a new buzzword/marketing trend/tech strategy splashes on the scene, each claiming to produce...
Has your Facebook Page brought in any new leads lately? If it hasn’t, there might be a problem. You may have lost the social media marketing verve. The verve is that motivation we need to update our profiles regularly, share...
Previously we proposed something outrageous: case studies can turn customers into brand advocates. You can get clients excited to participate in your case study campaign. A standard approach to case study creation would suggest otherwise; that customers feel hassled for “favors”...
Don’t let Grandma’s gentle nature fool you. Sure, she loved those science projects and piano performances over the years. But now you own a business online, and when it comes to effective content, she is your toughest judge. Do you...
[NEW POST] Content Marketing Michael Brenner, contributer for Forbes, asked, “Is content marketing the new advertising?” Marketers and SEO experts say yes: “When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher“. (McCoy,...
How does your website content look on an iPhone or Android device? If users have to pinch, scroll excessively, or strain their eyes to get the message, it is time to adapt your web content for mobile viewing. Problem: Opening...
You might think you already have this figured out. But take a step back: Is it what your customers want, or what you want? Alternatively, is it what you expect your customers to want? From any of these viewpoints, you...
