Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
The landscape of ecommerce is quickly evolving, especially with a recent influx of consumers relying on digital means to buy from businesses. At Navigator, we’ve been apart of a growing demand for companies to join ecommerce and make their products available...
Looking to build your email list? Lead magnets are an effective marketing strategy that can help grow your email list while giving your new subscribers something in return. Despite the myriad of options for digital communication, email remains the golden...
Google has implemented a new announcement feature that highlights a website’s COVID-19 updates in search results. Here’s how your organization can take advantage of this tool to spread time-sensitive announcements about the coronavirus. The circumstances of COVID-19 are rapidly changing...
There is one undeniable benefit of working from home, as the Navigator team has discovered during our remote work amid COVID-19: our new co-workers. During the coronavirus pandemic, Navigator has been practising physical distancing by having our team work from...
The COVID-19 story is changing every day, but one constant remains: people are using the Internet. Whether for information, social connection, or purchasing goods, it is clear that the web is an essential tool for people around the world. That means...
The power of effective online copywriting should not be underestimated. Persuasive website copy can drive more traffic to your website and increase your conversion rate. Understanding how to leverage your website’s copy is key to ensure your business has an...
The product detail page on any Ecommerce website is the final step in the buyer journey before adding the item to the cart. This page plays a critical role in how well a website will convert website visitors into cutsomers....
Hint: A lot of puns relating to eyesight. The new year is around the corner. I’m going to skip December and the holiday rush and go right to January 2020. Here is a shortlist of what I see as important...
Prospective travellers scour tourism websites planning their next getaway, but some websites are falling short of providing equal access to everyone. For many users, surfing the web is more complicated than a click of the mouse. Individuals with accessibility needs...
Website speed can make or break the success of your online presence. When your website is too slow, you risk users becoming impatient and abandoning your site. Online users expect your website to perform quickly. This means that a negative...
